World Physiotherapy and Physical Therapy Business Success Summit
DAY FIVE (of five)

Nicola McLennan
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Nicola McLennan – How to Profit from Google Ads in Health Practice (recently added session)
In this session you will learn:
- How to drive a flood of new clients into your practice using the power of Google
- The single biggest mistake most new users to Google Ads make – and how this is costing you thousands
- How to track leads and results so you are guaranteed to know if your ads are working or not
- How to use the power of negative keywords to dramatically reduce your ad spend yet still increase ad results
- Why Google Ads is a much more effective lead generator than Facebook and all other social media channels combined.

Allan Abbott
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Allan Abbott – An Entrepreneurs Journey – How to Go from Practice to Product (recently added session)
In this session you will learn:
- The biggest mistakes Alan made as he grew his list of practices from zero to six.
- How to think outside the practice and develop passive income streams using other products and services.
- Why your current treatment programs are not working as well as they should and what to do about it
- The incredible opportunity available to all health business owners if you know where to look
- How to avoid burnout and stay motivated as a health professional and business owner

Anthony Capiaghi
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Anthony Capiaghi – What is your Health Business Worth – Buying, Selling and Increasing the Value of Any Health Practice
In this session you will learn:
- Why some clinics are worth nothing to a potential buyer and how not to be one of these clinic owners
- Exactly what you need to do now to achieve the maximum sale price for your business should you ever decide to sell it
- How to manage the staff in your business if you are thinking about selling
- The importance of a non-disclosure agreement in health care and why you should NOT use a general business broker to sell your health practice.
- The worst thing you can do if you are thinking about selling your practice and how this costs you thousands
- The one single sheet of paper that can increase your profits by over 30% almost instantly
- The most important team training tool you can ever use and how using this instantly increases profits
- The single biggest opportunity all health businesses need to be aware of and how this can set you up for life

Dr Tony Rose
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Dr Angus Pyke
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Tony Rose and Angus Pyke – Using Video to Become a Community Influencer
In this session you will learn:
- How these chiropractors guarantee their service and what we can all learn to get more new clients
- The difference between a lead and a customer and why failing understanding this difference can lead you to financial ruin
- Exactly how to film, edit and distribute videos that can generate a flood of new clients to your practice
- The 3 essential components of all successful videos and how you can use this strategy to dramatically increase your video marketing results
- Why your best videos need to be repulsive – the counter intuitive approach to video marketing success
- How Tony created a business outside of his profession so he could spend more time with his children
- The number one secret to successful marketing of your health businesses and why you have a window of opportunity right now to capitalize on this

Alain Scheldeman
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Alain Scheldeman – Franchising, Licensing and Partnerships – the Definitive Guide
In this session you will learn:
- How Alain went from 1 clinic to more than 20 and what you must know if you want to scale your business
- The “next big thing” in health business ownership and the opportunities this creates if you want to expand your practice
- The 2 things a potential buyer is looking for that directly determines the value of your business
- The hard fact all health business owners must know if you are thinking about franchising your practice or buying into a franchise
- The 2 types of partnerships and how to choose a good partner in health care – and if you should
- The exact KPI’s all Action Sport franchise clinics must adhere to and how to quickly spot the poor performers in your business

Nick Schuster
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Nick Schuster – Confessions of a Reluctant Business Owner
In this session you will learn:
- How Nick bought his first practice with a credit card and the big mistake that delayed his business progress by more than 5 years
- How he lost 200k from his initial investment but how this gave him an incredible opportunity
- The Facebook strategy guaranteed to recruit ideal team members
- The incentive based wage system Nick uses to attract and retain exceptional therapists
- How to engage your team to contribute to marketing of the business and how they don’t even realize they are marketing your practice
- The missing piece of the team retention puzzle and how knowing this can dramatically reduce staff turnover and increase profits
- The 3 step process guaranteed to increase cross referral between your practitioners – even if they are on a % wage deal

Stephen Small
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Stephen Small – Packaged Health Care Solutions and Payment Plans – the Secret to Business Success
In this session you will learn:
- When to decide to get out of a business and cut your losses
- The business fundamental that reduces price comparison in health care so you can charge what you want in your practice
- How to structure specific treatment and payment packages to maximize profits and give great client outcomes
- How to get your team members to actively promote your business and services
- Why many clinics in the UK have totally given up on advertising– and the opportunity this has created for smart health business owners
- Stephen’s most embarrassing marketing disaster and the lesson we can all learn that can save you 90% on your advertising spend