World Physiotherapy and Physical Therapy Business Success Summit

DAY ONE (of five)

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OPENING ADDRESS:
“What I Wish I Knew About Health Business Ownership When I Opened My First Practice Over 20 Years Ago”

Australia Paul Wright

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In this session you will learn:

  • How a new graduate therapist totally outperformed a 20 year veteran and how you can get newly qualified therapists to do the same.
  • The biggest lie we were all told at university that sets health professionals up for business failure
  • The secret recruitment strategy which virtually guarantees you hire the right person every time
  • The biggest single mistake most new health business owners make that renders their business virtually unsellable
  • Why you are leaving thousands of dollars on the table by training your therapy team – and what you should be doing instead
  • The most important words you MUST say to every patient which guarantees they re-book and get a great outcome from your treatment program
  • How one of Paul’s thriving practices was totally shut down overnight – and the valuable business lesson for all of us in health care
  • The 10 words you MUST know which will dramatically increase your family time, your job satisfaction and the quality of your relationships
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USA Steve Jensen

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Steve Jensen – The Ultimate “Sell Without Selling” Client Conversion System (recently added session)

In this session you will learn:

  • How Steve taught Paul Wright to answer the phone in his health business and the incredible impact this made to Paul’s business
  • Why the word “sell” is such a stigma in health care and how to turn this around to make a real difference to your client’s outcomes
  • Why 68% of your clients are not getting the outcomes they should and why our therapists are negatively impacting your business
  • How to dramatically increase your client conversion, re-booking rate and product sales in health care.
  • The new selling model all health professionals must understand if you want to help your clients get the best outcomes.
  • How to use the INKING process to easily and smoothly get patient buy in and compliance
  • Why your team won’t listen to you when you try and get them to book more sessions or sell more products.
  • The 2 biggest mistakes health professionals make when recommending follow up treatment sessions and what to do about it.
  • The exact hard skills and soft skills you and your team need to ensure great outcomes for your clients and patients
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USA Jerry Durham

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Jerry Durham – How to Run Your Business on Your Terms

In this session you will learn:

  • How Jerry transitioned his practices from being in network (insurance based businesses) to a cash based model and how this has led to a dramatic increase in performance and profits
  • How Jerry runs his San Francisco practices from his home in LA
  • The “Patient Lifecycle Model” and how this system leads to better outcomes, reduced cancellations and more profits.
  • What Disney can teach us about running a great health business and why we must watch closely what other businesses are doing outside of health care.
  • The 2 most important questions you admin team MUST ask immediately – to increase profits and reduce cancellation
  • How to identify the “golden moment” in health care and how this strategy can instantly reduce no show rates
  • The simple script Jerry put into his clinic that instantly generated better caller interaction, improve staff compliance and boosted profits.
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United Kingdom Paul Gough

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Paul Gough – Accelerate Your Practice

In this session you will learn:

  • The fundamental differences between health businesses in the UK, the USA and Australia that we must understand to be successful health business owners
  • The exact “Hybrid Marketing Approach” Paul is using in his clinics that is guaranteed to make a potential client call your practice
  • Why Paul spends over 50k a month marketing his and his client’s practices – and how to make sure you get a great return on your marketing spend
  • The biggest marketing mistake all owners make – that defies logic – and exactly what you need to do to generate clients for your business
  • Why a waiting list of 5 weeks is a sure sign a health business is in crisis and destined for failure – and what to do about it
  • How to set up your Google Awords for success and the mistake most owners make with their google campaigns
  • How one of Paul’s clients doubled her fees instantly with no complaints from the patients – and how you can do the same
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Australia Trish Wisbey-Roth

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Trish Wisbey-Roth – How to Niche Your Practice for Maximal Profits

In this session you will learn:

  • How Trish ran her business from Europe for over 2 years – before the internet – and what this taught her about business and life
  • How she created a super targeted niche so she could run her business on her terms and to suit her lifestyle
  • Exactly how Trish gets patients to see other therapists in her team so the business does not depend on her – even though she is the high profile clinical educator
  • The single biggest indicator that a new team member is not going to work out and her biggest ever recruitment disaster
  • How Trish charges three times the fees of other therapists
  • The exact strategy Trish uses that totally removes the issue of price from every patient in her practice
  • How she uses technology, apps and online tools to create an unrivalled patient experience automatically
  • The technology that allows Trish to deliver treatment sessions to clients in Asia, Europe and the USA – all from her home or office in Sydney.
Can’t Make All Sessions?
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These video presentations will ONLY be available for 24 hours. When the countdown timer reaches ZERO, this page and all today's summit sessions disappear.

DAYS

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HRS : MINS : SECS

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