Day One
OPENING ADDRESS:
“What I Wish I Knew About Health Business Ownership When I Opened My First Practice Over 20 Years Ago”
![](https://www.summit.physio/wp-content/uploads/2017/08/paul_beach102.jpg)
Paul Wright
<Click for Full Speaker Bio>
- How a new graduate therapist totally outperformed a 20 year veteran and how you can get newly qualified therapists to do the same.
- The biggest lie we were all told at university that sets health professionals up for business failure
- The secret recruitment strategy which virtually guarantees you hire the right person every time
- The biggest single mistake most new health business owners make that renders their business virtually unsellable
- Why you are leaving thousands of dollars on the table by training your therapy team – and what you should be doing instead
- The most important words you MUST say to every patient which guarantees they re-book and get a great outcome from your treatment program
- How one of Paul’s thriving practices was totally shut down overnight – and the valuable business lesson for all of us in health care
- The 10 words you MUST know which will dramatically increase your family time, your job satisfaction and the quality of your relationships
![](https://www.summit.physio/images/academy/headshots/steve_jensen.jpg)
Steve Jensen
<Click for Full Speaker Bio>
Steve Jensen - The Ultimate "Sell Without Selling" Client Conversion System
In this session you will learn:
- How Steve taught Paul Wright to answer the phone in his health business and the incredible impact this made to Paul’s business
- Why the word "sell" is such a stigma in health care and how to turn this around to make a real difference to your client’s outcomes
- Why 68% of your clients are not getting the outcomes they should and why our therapists are negatively impacting your business
- How to dramatically increase your client conversion, re-booking rate and product sales in health care.
- The new selling model all health professionals must understand if you want to help your clients get the best outcomes.
- How to use the INKING process to easily and smoothly get patient buy in and compliance
- Why your team won't listen to you when you try and get them to book more sessions or sell more products.
- The 2 biggest mistakes health professionals make when recommending follow up treatment sessions and what to do about it.
- The exact hard skills and soft skills you and your team need to ensure great outcomes for your clients and patients
![](https://www.summit.physio/wp-content/uploads/2017/08/jerry_durham1.jpg)
Jerry Durham
<Click for Full Speaker Bio>
Jerry Durham – How to Run Your Business on Your Terms
In this session you will learn:
- How Jerry transitioned his practices from being in network (insurance based businesses) to a cash based model and how this has led to a dramatic increase in performance and profits
- How Jerry runs his San Francisco practices from his home in LA
- The “Patient Lifecycle Model” and how this system leads to better outcomes, reduced cancellations and more profits.
- What Disney can teach us about running a great health business and why we must watch closely what other businesses are doing outside of health care.
- The 2 most important questions you admin team MUST ask immediately – to increase profits and reduce cancellation
- How to identify the “golden moment” in health care and how this strategy can instantly reduce no show rates
- The simple script Jerry put into his clinic that instantly generated better caller interaction, improve staff compliance and boosted profits.
![](https://www.summit.physio/wp-content/uploads/2017/09/PaulGough.jpg)
Paul Gough
<Click for Full Speaker Bio>
Paul Gough – Accelerate Your Practice
In this session you will learn:
- The fundamental differences between health businesses in the UK, the USA and Australia that we must understand to be successful health business owners
- The exact “Hybrid Marketing Approach” Paul is using in his clinics that is guaranteed to make a potential client call your practice
- Why Paul spends over 50k a month marketing his and his client’s practices – and how to make sure you get a great return on your marketing spend
- The biggest marketing mistake all owners make – that defies logic – and exactly what you need to do to generate clients for your business
- Why a waiting list of 5 weeks is a sure sign a health business is in crisis and destined for failure – and what to do about it
- How to set up your Google Awords for success and the mistake most owners make with their google campaigns
- How one of Paul’s clients doubled her fees instantly with no complaints from the patients – and how you can do the same
![](https://www.summit.physio/wp-content/uploads/2017/09/Trish.jpg)
Trish Wisbey-Roth
<Click for Full Speaker Bio>
Trish Wisbey-Roth – How to Niche Your Practice for Maximal Profits
In this session you will learn:
- How Trish ran her business from Europe for over 2 years – before the internet – and what this taught her about business and life
- How she created a super targeted niche so she could run her business on her terms and to suit her lifestyle
- Exactly how Trish gets patients to see other therapists in her team so the business does not depend on her – even though she is the high profile clinical educator
- The single biggest indicator that a new team member is not going to work out and her biggest ever recruitment disaster
- How Trish charges three times the fees of other therapists
- The exact strategy Trish uses that totally removes the issue of price from every patient in her practice
- How she uses technology, apps and online tools to create an unrivalled patient experience automatically
- The technology that allows Trish to deliver treatment sessions to clients in Asia, Europe and the USA – all from her home or office in Sydney.
Day Two
![](https://www.summit.physio/images/academy/headshots/craig_philips.jpg)
Craig Phillips
<Click for Full Speaker Bio>
Craig Phillips - Pilates, Private Practice and Insurance Changes – What All Health Businesses Must Know
In this session you will learn:
- How to add thousands of dollars to your health business bottom line using Pilates
- Exactly what you need to do to reduce the impact of insurance companies reducing rebates
- Why there has never been a better time to take on the insurance companies and exactly what you need to do to keep your clients staying, paying and referring.
- What we can all learn from the USA, Canada and the UK in terms of fee for service health care.
- The single most important thing all health businesses MUST do now to stay profitable and successful in the new economy.
![](https://www.summit.physio/wp-content/uploads/2017/09/CraigAllingham.jpg)
Craig Allingham
<Click for Full Speaker Bio>
Craig Allingham – Business Secrets from a 40 Year Health Business Veteran
In this session you will learn:
- How our technical education clouds our business decision making and reduces client outcomes
- What Craig learnt from over 40 years of health business ownership and involvement and the secrets to health business success
- The biggest single challenge all owners must overcome to be successful
- How to set your fees and your teams fees for maximal profits and why setting up the wrong model can lead to high staff turnover
- The number one way to find and recruit ideal team members – you must be doing this
- The truth about over-servicing and underservicing in health care and why you and your team must understand this – in fact you MUST get all of your team together just to watch or listen to this section of Craig’s presentation – it will dramatically increase your team rebooking rates – and client outcomes.
![](https://www.summit.physio/wp-content/uploads/2017/09/PaulDonnelly.jpg)
Paul Donnelly
<Click for Full Speaker Bio>
Paul Donnelly – How to Be a Quality Assured Practitioner
In this session you will learn:
- How therapists can compete and thrive in a country with a free public health care system
- The biggest single barrier stopping therapists from booking more patients into their clinics
- The truth about private health insurers and how to reduce your reliance on low paying insurance clients
- The golden opportunity and biggest potential market all health business owners must be aware of if you want to run a successful and profitable private practice.
- The therapy quality initiative that will change the face of private health care delivery in the UK and across the world that is based on specific and highly measurable outcomes.
![](https://www.summit.physio/wp-content/uploads/2017/09/ChadMadden.jpg)
Chad Madden
<Click for Full Speaker Bio>
Chad Madden – Killer Marketing Secrets
In this session you will learn:
- How Chad lost $98,000 in one quarter in his health business BUT how free tickets to a business seminar turned his life and profits around
- How he went from 154 doctors referrals a month to JUST 12 a month – BUT is now 9 times more profitable and 3 times bigger– and how you can do the same
- What is working now to get more clients in the hundreds of PT clinics using Chads systems
- How Chad got over 3 million Youtube views for one of his patient videos and how this has led to clients coming from all over the country to see him
- Why Chad was banned from the private practice conference in the USA and what he learnt from the experience – this is a classic marketers lesson for all of us
![](https://www.summit.physio/wp-content/uploads/2017/08/glenn_ruscoe1.jpg)
Glenn Ruscoe
<Click for Full Speaker Bio>
Glenn Ruscoe – Expand Your Income Beyond Your Practice – the .Physio Way
In this session you will learn:
- His greatest lesson and the mantra he used to grow his practice from 1 to 12 clinicians – then sell it
- How to sell your health business for maximal profits and the essential data you need to get the best price – just like Glenn did
- The best ever referral rewards program and how to put this into your business immediately
- The single most important question you must ask all potential employees – and how this question can predict success or failure of that team member in your practice
- Why Glenn spent $185,000 on one business idea that was too good to miss and how this led to an uncapped income stream
- How to choose a winning domain name and the common mistakes most business owners make when choosing their web address
- The one and only role of a business that can give you unlimited income if you know it
![](https://www.summit.physio/wp-content/uploads/2017/09/JameySchrier.jpg)
Jamey Schrier
<Click for Full Speaker Bio>
Jamey Schrier – The Practice Freedom Method
In this session you will learn:
- How a fire totally changed the way Jamey ran his business and how it was the best thing that ever happened to him
- The exact strategies and systems Jamey used that allowed him to remove himself from the business and finally sell his practice for a great price
- The first thing Jamey does with his private mentor clients to increase consultation numbers and profits
- The single best “Get Patients Now” strategy and the 5 step process Jamey uses to dramatically increase profits
- How to find, retain and reward your team members so they never want to leave
- The number one hiring mistake and how this costs health business owners thousands every year
Day Three
![](https://www.summit.physio/images/academy/headshots/stephen_king.jpg)
Stephen King
<Click for Full Speaker Bio>
![](https://www.summit.physio/images/academy/headshots/andrew_lemon.jpg)
Andrew Lemon
<Click for Full Speaker Bio>
Stephen King and Andrew Lemon –Think Beyond the Practice Walls – How to Profit from Seminars and Technology
In this session you will learn:
- How to develop income streams outside the practice walls – just like Stephen and Andrew have done
- The key predictor if success in health care business and why many health businesses fail.
- How to harness the power of technology to grow your business exponentially in the new economy
- Why there has never been a better time to increase the reach of your practice and develop the products of the future.
- The biggest mistakes these sharp owners made when expanding their practice, their training programs and their technology.
![](https://www.summit.physio/wp-content/uploads/2017/08/tor_davies1.jpg)
Tor Davies
<Click for Full Speaker Bio>
Tor Davies – How to Get More Clients Without Being Salesy
In this session you will learn:
- The key skill all business owners need to succeed
- How to build long lasting relationships with clients and potential clients
- The free email program you should be using to stay in touch with your database and how often you should contact your database
- The biggest health business website mistakes and the essential code you must have on your website now – that can dramatically increase your online marketing success
- The secret productivity tool Tor wishes she discovered 20 years ago – that all smart business owners should be using which can dramatically increase your business performance and success
![](https://www.summit.physio/wp-content/uploads/2017/10/Rick.jpg)
Rick Lau
<Click for Full Speaker Bio>
Rick Lau – How to Find the Missing Money in Your Health Business
In this session you will learn:
- The most important numbers you must know that increase the value your business to a potential buyer
- The lowest hanging fruit that can instantly increase your business profits
- How to know instantly the individual performance of each of your front desk team members
- Why 25% of the calls to an average clinic are not being answered and how to reduce this to zero
- The biggest online opportunity that almost no health business owners know about
- How to make Facebook work for your business and why 99% of health professionals have the wrong Facebook strategy
![](https://www.summit.physio/wp-content/uploads/2017/09/JoeSimon.jpg)
Joseph Simon
<Click for Full Speaker Bio>
Joseph Simon – The Private Practice MBA – Secrets of a Health Business Investor
In this session you will learn:
- How Joseph grew his business by 300% in 3 months after the biggest cyclone in New York history – which almost flattened his clinic and his home
- How he now owns 8 clinics and is a partner in more than 20 others and the exact systems he implements to help grow these clinics
- How one health business was losing 23% of gross billings due to one simple front desk mistake and how Joe fixed this instantly
- Why you should never offer session by session re-bookings and payment options and the golden script that makes all clients book multiple sessions every time.
- How one bad employee can cost you over $250,000 and the single most important question you must ask to “lemon proof” your hiring process.
![](https://www.summit.physio/wp-content/uploads/2017/09/JasonSmith.jpg)
Jason Smith
<Click for Full Speaker Bio>
Jason Smith – Business Success – the Back in Motion Method
In this session you will learn:
- The top 5 interventions the Back in Motion team make when they take on a new practice into their franchise group and how this knowledge can totally transform your business
- The keys to selecting a great location for your practice
- The absolute sweet spot for the size and layout of a clinic and why Jason has relocated over a dozen clinics due to size issues
- The OTW principle and why you must know this if you want to be a success in health care
- The one golden number all owners must know if they want to have a successful business in health care and how you will struggle if this number drops below a set level
- The truth about over-servicing in health care – and why all of your team members must listen to this section of Jasons interview
- The controversial marketing strategy – Jason introduced over 15 years ago – that is still the best marketing move he ever made and what you need to learn from this initiative to grow your business
- The 3 biggest opportunities available to all health professionals right now and why you must take action now to capitalize on these profit centres.
![](https://www.summit.physio/wp-content/uploads/2017/08/ScottWillis.jpg)
Scott Willis
<Click for Full Speaker Bio>
Scott Willis – Legislation, Insurance Companies and Legalities – What All Health Professionals MUST Know
In this session you will learn:
- The big opportunity Scott uses to feed clients into his private practice and how you can do the same
- How to recruit team members to a remote rural location and get them to stay long term
- The truth about Contractor Vs Employee and what the Physio Business Association recommends their members do to stay compliant and legal
- How insurers and third party payers are auditing practices and demanding the repayment of rebates for classes, bikefit , pilates and group sessions and how to be compliant with regulations
- What the insurance companies really think about over-servicing and maintenance therapy and why private practices are contributing to the problem
- How the Preferred Provider Scheme almost crippled one states private physio industry and what you must know about these programs as a private practice owner
- How to get access to a huge range of employment contracts, occupations health documents, practice manuals, therapist appraisals, position descriptors to help build your practice and stay legal, mentor training programs.
Day Four
![](https://www.summit.physio/images/people/brian_gallagher.jpg)
Brian Gallagher
<Click for Full Speaker Bio>
Brian Gallagher – How to Implement Statistics and Metrics Into Your Practice – and Still Get Therapist Buy In
In this session you will learn:
- The incredible story of how Brian built and sold his multi clinic business – only to buy it back for $1 – and then sell it again
- The exact systems and strategies Brian used to get his business ready to sell – twice over.
- The 4 key metrics you MUST understand to be a success in health care
- How to get your team to engage in business growth strategies so all of the marketing and lead generation is not left to you – the owner.
- The one key statistic which instantly tells you if your business is on track and what to do about it if it is not.
![](https://www.summit.physio/wp-content/uploads/2017/10/celia1-1.jpg)
Celia Champion
<Click for Full Speaker Bio>
Celia Champion – How to Market Your Health Practice
In this session you will learn:
- The biggest challenge faced by health business owners in private practice and what to do about it
- Why the NHS and public health system is damaging the reputation of health professionals in the UK
- How to market your practice to compete successfully with a free health care model
- The massive opportunity most health business owners miss
- The 7 words of death therapists often use when discharging a client
- The killer referral program that went gangbusters in one of Celias clients practices
- The biggest ever marketing disaster that cost over 3000 GBP and did not generate one single lead – do not make this mistake
- The 10 minute you tube video that can transform your recruitment strategy and find out how to motivate your team members
![](https://www.summit.physio/wp-content/uploads/2017/09/RobDeNardis.jpg)
Rob De Nardis
<Click for Full Speaker Bio>
Robert De Nardis – Developing Your Dream Team and Making Them All Superstars
In this session you will learn:
- How Rob paid more than 5 times what he should have for his first practice and why it was the best thing he has ever done
- The strategy he uses to fill his therapists with high quality clients – and how you can do the same
- The exact system and programs he uses to make new graduate therapists seem like 20 year veterans
- The single most important question you must ask all new patients and how failing to ask this can dramatically reduce your clinical outcomes
- How to know exactly when to hire your next team member
- The 2 critical pieces of information you can get from an CV – which tell you instantly if that person is going to be a good fit for your clinic – even before you interview them in person – this tip alone can save you thousands
![](https://www.summit.physio/wp-content/uploads/2017/10/aaron1-1.jpg)
Aaron LeBauer
<Click for Full Speaker Bio>
Aaron Le Bauer – How to Be a Cash Based Health Business
In this session you will learn:
- How to run a cash based practice and what we can learn from the problems with the American insurance system
- What holds many professionals back from charging what they are worth
- The biggest mistake health business owners make when setting their consultation fees
- The 2 best systems for attracting high quality cash paying clients who stay, pay and refer
- The best technology tips for staying in touch with your database
- How to use “client challenges” to build rapport and develop passive parallel income streams
- The killer mistake one medical doctor made when his admin team answered the phone and why you should never do this if you want to be a successful health practice owner
![](https://www.summit.physio/wp-content/uploads/2017/10/TristanWhite.jpg)
Tristan White
<Click for Full Speaker Bio>
Tristan White – Developing a Great Culture and How to Motivate Your Team
In this session you will learn:
- How Tristan’s team deliver over 200 000 consultations each year and he does not have a single physical practice location
- The 4 key drivers of a great team culture and how this helps you build a successful business in health care
- Why most health businesses set up their team members for failure and what we need to do instead to make people feel special
- How to reward and recognize your team and how Tristan is able to recruit exceptional therapists without paying huge wages
- Why the culture in many health businesses is toxic and the step by step process to turn your business culture around
![](https://www.summit.physio/wp-content/uploads/2017/08/ScottWillis3.jpg)
Darryl Yardley
<Click for Full Speaker Bio>
Darryl Yardley – How to Find Your Happy Place in Health Business
In this session you will learn:
- How to create a niche practice by leveraging the collective experience of other experts
- How 2 Canadian universities are running specialist courses in business and entrepreneurship and what we can learn from this Canadian model
- The biggest challenges facing private practice owners in Canada and what we can all learn from their struggles
- How to find your “happy place” in business so we can enjoy each and every day in at work
- The contractor and hourly wage rate model in Canada and how the most successful owners are recruiting and retaining team members
- How to get past the gatekeeper in doctor’s offices and the missing step in the doctors communication loop that can lead to increased referrals
- The essential growth strategies in social media and how one multi-site business generated over 3 million contacts with potential clients
- The 3 big niche opportunities all clinic owners must be aware of that can generate great extra revenue, word of mouth clients and cross referrals
Day Five
![](https://www.summit.physio/images/people/nicola_mclennan.jpg)
Nicola McLennan
<Click for Full Speaker Bio>
Nicola McLennan – How to Profit from Google Ads in Health Practice
In this session you will learn:
- How to drive a flood of new clients into your practice using the power of Google
- The single biggest mistake most new users to Google Ads make – and how this is costing you thousands
- How to track leads and results so you are guaranteed to know if your ads are working or not
- How to use the power of negative keywords to dramatically reduce your ad spend yet still increase ad results
- Why Google Ads is a much more effective lead generator than Facebook and all other social media channels combined.
![](https://www.summit.physio/images/people/allan_abbott.jpg)
Allan Abbott
<Click for Full Speaker Bio>
Allan Abbott – An Entrepreneurs Journey – How to Go from Practice to Product
In this session you will learn:
- The biggest mistakes Alan made as he grew his list of practices from zero to six.
- How to think outside the practice and develop passive income streams using other products and services.
- Why your current treatment programs are not working as well as they should and what to do about it
- The incredible opportunity available to all health business owners if you know where to look
- How to avoid burnout and stay motivated as a health professional and business owner
![](https://www.summit.physio/wp-content/uploads/2017/10/anthony1-1.jpg)
Anthony Capiaghi
<Click for Full Speaker Bio>
Anthony Capiaghi – What is Your Health Business Worth – Buying, Selling and Increasing the Value of Any Health Practice
In this session you will learn:
- Why some clinics are worth nothing to a potential buyer and how not to be one of these clinic owners
- Exactly what you need to do now to achieve the maximum sale price for your business should you ever decide to sell it
- How to manage the staff in your business if you are thinking about selling
- The importance of a non-disclosure agreement in health care and why you should NOT use a general business broker to sell your health practice.
- The worst thing you can do if you are thinking about selling your practice and how this costs you thousands
- The one single sheet of paper that can increase your profits by over 30% almost instantly
- The most important team training tool you can ever use and how using this instantly increases profits
- The single biggest opportunity all health businesses need to be aware of and how this can set you up for life
![](https://www.summit.physio/wp-content/uploads/2017/08/tony_rose1.jpg)
Dr Tony Rose
<Click for Full Speaker Bio>
![](https://www.summit.physio/wp-content/uploads/2017/08/abgus_pyke1.jpg)
Dr Angus Pyke
<Click for Full Speaker Bio>
Tony Rose and Angus Pyke – Using Video to Become a Community Influencer
In this session you will learn:
- How these two chiropractors guarantee their service and what we can all learn to get more new clients
- The difference between a lead and a customer and why failing understanding this difference can lead you to financial ruin
- Exactly how to film, edit and distribute videos that can generate a flood of new clients to your practice
- The 3 essential components of all successful videos and how you can use this strategy to dramatically increase your video marketing results
- Why your best videos need to be repulsive – the counter intuitive approach to video marketing success
- How Tony created a business outside of his profession so he could spend more time with his children
- The number one secret to successful marketing of your health businesses and why you have a window of opportunity right now to capitalize on this
![](https://www.summit.physio/wp-content/uploads/2017/08/AlainScheldeman.jpg)
Alain Scheldeman
<Click for Full Speaker Bio>
Alain Scheldeman – Franchising, Licensing and Partnerships – the Definitive Guide
In this session you will learn:
- How Alain went from 1 clinic to more than 20 and what you must know if you want to scale your business
- The “next big thing” in health business ownership and the opportunities this creates if you want to expand your practice
- The 2 things a potential buyer is looking for that directly determines the value of your business
- The hard fact all health business owners must know if you are thinking about franchising your practice or buying into a franchise
- The 2 types of partnerships and how to choose a good partner in health care – and if you should
- The exact KPI’s all Action Sport franchise clinics must adhere to and how to quickly spot the poor performers in your business
![](https://www.summit.physio/wp-content/uploads/2017/10/nick1-1.jpg)
Nick Schuster
<Click for Full Speaker Bio>
Nick Schuster – Confessions of a Reluctant Business Owner
In this session you will learn:
- How Nick bought his first practice with a credit card and the big mistake that delayed his business progress by more than 5 years
- How he lost 200k from his initial investment but how this gave him an incredible opportunity
- The Facebook strategy guaranteed to recruit ideal team members
- The incentive based wage system Nick uses to attract and retain exceptional therapists
- How to engage your team to contribute to marketing of the business and how they don’t even realize they are marketing your practice
- The missing piece of the team retention puzzle and how knowing this can dramatically reduce staff turnover and increase profits
- The 3 step process guaranteed to increase cross referral between your practitioners – even if they are on a % wage deal
![](https://www.summit.physio/wp-content/uploads/2017/08/stephen_small1.jpg)
Stephen Small
<Click for Full Speaker Bio>
Stephen Small – Packaged Health Care Solutions and Payment Plans – the Secret to Business Success
In this session you will learn:
- When to decide to get out of a business and cut your losses
- The business fundamental that reduces price comparison in health care so you can charge what you want in your practice
- How to structure specific treatment and payment packages to maximize profits and give great client outcomes
- How to get your team members to actively promote your business and services
- Why many clinics in the UK have totally given up on advertising– and the opportunity this has created for smart health business owners
- Stephen’s most embarrassing marketing disaster and the lesson we can all learn that can save you 90% on your advertising spend